According to the NYT, linked above in the title, the race for Washington state governor has pulled to a virtual tie. They may be right, but I do think that Gregoire, the Democratic candidate known as COG, will probably eventually win as a result of Kerry's coattails. However, I don't think that the Times got the real reason for Dino Rossi's surprising showing in the state polls. The answer is actually: personality. In his ads and with voters, Dino comes across as a warm likeable fellow. Truly someone you could sit down and have dinner with, if not a beer. In contrast, COG is an ice queen. Any reference to family, or attempt to show emotion comes across in a very forced manner. She seems she would be much more comfortable cracking the whip, or screaming at flagging subordinates, as in fact has been the case, witness the Janet Capps fiasco as the tip of CoG's management temperament iceberg. Surprisingly, voters seem to get that and recoil from her presentation.
COG may have the better policies to provide the state, but she has forgotten that what Mary Poppins sang about was true: a spoonful of sugar helps the medicine go down. Dino seemingly has that ability.